In spite of the trend toward diversity, most of the hundreds of stocks in the stock market can be grouped into one product or service category or another trade shares
Which group is for you? Well, there are about fifty clearly defined industries in this country, even more if you are particular enough to separate aircraft manufacturers from natural gas from oils, or Class 1 railroads from lesser lines. Even these groupings are by no means complete. The list could be fleshed out with banks, insurance companies, leather-products companies, glass and container manufacturers, shipbuilders , textile millers, sugar growers, and radio and television manufacturers and broadcasters.
All of this reflects the wonderful and confusing diversity of American industry. Among it all there should be a few good stocks to buy. Indeed, there are. But it will not take much investigation to learn that each of these industrial groupings has a reputation, and that even the best reputations may be subject to cyclical slumps. These reputations are variously described, but roughly they can be said to follow the gradations given to stocks. There are Blue Chip industries, there are "businessmen's risks," there are out-and-out speculations. Or, you might say, there are industries of investment caliber, those of good quality, those responsive to abrupt up-and downswings, or, again, those which are speculative. Some are growth industries, some have hit then: peak and leveled off on a comfortable plateau, some are on their way down and out.
As always, it must be taken with a grain of salt. Within a group, one stock or another may run entirely counter to the trend, either up or down. (And it is precisely this sort of contrary action that occasionally enables shrewd traders to buck the trend and come up with a winner.)
Among the industries of solid reputations, you would have to put the utilities first. This has not always been so. Manipulation with public-utility holding companies was one of the skyrocketing scandals before the Crash. In the 30 years since then, however, utilities have regained status among the solid rocks of the securities markets. They are rarely spectacular performers.
Rate regulation by state power commissions permits—and even maintains—a reasonable return on utility acts, but curbs all chance of runaway profits. All estimates of future power needs and consumption point upward. Many utilities are in the forefront of atomic-energy development. Conservative management, steady expansion of plant and producing capacity market action maintaining yields at 4 to 5 per cent are factors which currently give the better utilities a Blue Chip rating.
Food production and packaging is another sound and basic industry. Processors of grain—the flour millers, cereal producers, and syrup manufacturers—dairymen, and frozen-food packagers are all steady performers and likely to remain so, as the population increases and the nation's diet continues to improve. Strangely, despite America's passion for beef and pork and lamb, the meat packers do not enjoy the same level of prosperity.
The drug manufacturers are a conservative group with an impeccable reputation and an enviable profit record. (You will see them classified as producers of "ethical" or "proprietary" drugs. The former are the medicines or medical ingredients that can be dispensed only by a doctor's prescription. The latter are the drugstore items—cough syrups, cold tablets, vitamins, ointments, and pills—that health conscious America doses itself with to the tune of more than three billion dollars a year.) Competition among the drug companies is fairly fierce.
The company that comes up with a new antibiotic or tranquilizer enjoys a keen competitive edge. And so does the one whose trade name for a standardized product becomes more popular than the rest. As suppliers of a basic American necessity, however, the drug group ranks with the food and power producers.
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by Otto Galas
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